What is Think Shape?

Every female body is different. Understanding the variables and the implications on what to wear is essential to good product design, buying and customer service.

Think Shape uses a unique formula to calculate the individual proportions of each section of the female body, enabling product designers and sales staff to understand what works well, for whom, and why. Through a programme of workshops and training modules, we help commercial and design teams to better understand their customer.

Think Shape is built on data and informed by industry expertise. By using a blend of art and science we help the fashion industry make better design and buying decisions.

With 25 years of experience in retail sales, buying, range planning, product development and personal styling, Think Shape will help your teams to deliver an unrivalled customer experience.